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古偶“退潮”谁撑起了暑期档？_我的网站

血战太平洋

一 |

A resident wades through floodwaters in a residential compound in Changning district after heavy rain from Typhoon Dolphin drenched Shanghai on August 9, 2026. Photo: IC
As Typhoon Dolphin continues to batter eastern China from Sunday afternoon after making landfall, a new typhoon system, Peilou, the 16th typhoon of the year, formed in the western North Pacific on, creating a rare situation with three typhoons Dolphin, Chan-hom and Peilou active simultaneously.
The National Meteorological Center (NMC) issued its second typhoon red alert of the year on Sunday morning, weather.com.cn reported.
Under the influence of Typhoon Dolphin, Shanghai experienced significant winds and rainfall. As of 5 pm on Sunday, a total of 215,600 people had been relocated from high-risk areas across Shanghai, China Radio International (CRI) reported on Monday.
Shanghai put in place preparatory measures in response to strong winds and heavy rainfall created by Typhoon Dolphin. As of 5 pm on Sunday, waterlogging had been cleared at 155 of the city’s 181 reported waterlogged sites, with response teams from different departments working to address the remaining 26, according to CRI.
Meanwhile, air traffic across East China was seriously influenced by the weather system, with widespread flight cancellations at multiple airports.
More than 80 percent of flights at Shanghai’s Pudong and Hongqiao airports were canceled as of 6 pm on Sunday. Of Shanghai Pudong International Airport’s 889 scheduled arrivals, 760 were canceled, while 729 of 897 departures were grounded. At Shanghai’s Hongqiao International Airport, almost all 431 scheduled arrivals were canceled, while 342 of 431 departing flights were unable to depart.
Typhoon-related flight restrictions also impacted Southwest China’s Sichuan and Chongqing, prompting widespread cancellations of flights to and from the Yangtze River Delta.
A typhoon track and airport impact forecast map from aviation information platform Variflight.com revealed that as many as 44 airports were likley to be affected by Typhoon Dolphin between August 9 to 12.
According to China Meteorological Administration, Typhoon Dolphin has three notable characteristics.
First, it traveled a long distance across the open ocean, showing an unusually long lifespan. The typhoon formed near the International Date Line, and its track length before landfall exceeds 6,000 kilometers. Its period of activity is expected to exceed 15 days – three times that of a typical typhoon. It become the first typhoon on record to form near the International Date Line and made landfall in China with at least tropical-storm strength, Beijing News reported on Sunday.
Second, it underwent explosive intensification and remained at high intensity for an extended period. Within 48 hours of its formation, the typhoon rapidly strengthened into a super typhoon, reaching a peak intensity of 65 meters per second, making it the second-strongest typhoon of the year so far. It maintained super typhoon strength for as long as 5.5 days and has remained at typhoon strength or above for nine days, according to weather.com.cn.
Third, Typhoon Dolphin has an exceptionally large circulation, with a 7-level wind radius of 420 to 450 kilometers and a circulation diameter of about 1,300 kilometers. It is expected to bring more than three days of strong winds to the East China Sea and torrential rain across much of East China, with local rainfall exceeding 600 millimeters at some places. Authorities urge the public to guard against flash floods and geological hazards and avoid coastal, mountainous and river-valley areas, weather.com.cn.
Typhoon Peilou formed at a tropical storm level. At 2 pm, the typhoon’s center was located over the western North Pacific, about 740 kilometers north-northwest of Saipan, Guam, packing winds of up to 65 kilometers per hour near its center, China Central Television (CCTV) reported on Sunday.
The name “Peilou” comes from China’s Macao, referencing a common migratory bird found in the region.
Typhoon Peilou is forecast to move rapidly eastward at a speed of 25 to 30 kilometers per hour, with its intensity gradually strengthening. It is expected to have no impact on China in the coming days, CCTV reported.
According to Zhou Guanbo, the chief weather forecaster at the National Meteorological Center (NMC), July to September is the peak season for typhoon formation, with August seeing the most storms form and make landfall in China.
Zhou said that typhoon activity reaches its peak in August, when the number of storms forming and making landfall in China is the highest of the year. Therefore, having three typhoons or two typhoons active at the same time is not unusual, Beijing News reported on Sunday.
According to Zhou, the Pacific entered an El Nino state in May 2026, with sea surface temperatures in the central and eastern equatorial Pacific continuing to rise. Compared with last year’s La Nina year, typhoons this year are expected to form farther east, allowing them to gain more energy and moisture over the open ocean.
This year, the number of typhoons that have formed and made landfall in July was higher than usual. Five typhoons formed over the western North Pacific and the South China Sea in July, three of which made landfall in China, Beijing News reported, citing the China Meteorological Administration.
In August, six to seven storms are forecast to form – above the long-term average of 5.6 – with two to three expected to make landfall in or significantly affect China, near the average of 2.3.
In August, one to two strong typhoons are expected to move northward into northern and northeastern China. Experts noted that even as the main body of these northward-moving typhoons weaken, their outer circulation and interaction with cold and warm air could trigger widespread extreme rainfall, which need heightened precautions, according to Beijing News.
Global Times
。　　距离暑假结束还有不到一周的时间，2026年暑期档进入倒计时。

二 | 作为全年跨度最长的档期，暑期档往往是爆款频出的黄金时期，今年影视市场却呈现出“冰火两重天”，电影院线热度回升，剧集市场却遭遇前所未有的冷清。据统计，近七成长剧出现了阶段性无广告“裸播”的现象，行业进入更加审慎理性的阶段。从类型来看，长剧市场告别了古偶独大的旧格局，悬疑冒险与现实主义正剧逆势突围，成为今夏剧集市场的两大亮点。古偶“退潮”谁撑起了暑期档？　　古偶剧遇冷　　“爆款公式”失灵　　暑期档从6月开启，近三个月时间里，已有20余部国产剧上线播出，其中偶像剧，尤其是古偶剧占据半壁江山。前哨战由《翘楚》《莫离》《云秀行》打响，7月《千香》《百花杀》《雀骨》紧随其后，8月《御廷谣》《花开锦绣》《师兄太稳健》上线，古偶剧密集上新，覆盖了重生、权谋、仙侠等多个细分类型。　　看上去热闹非凡，却并未真正转化为观众的追剧热情。往年暑期档曾诞生《长相思》《墨雨云间》《星汉灿烂》《苍兰诀》等多部爆款剧，今年的古偶剧不仅口碑和热度平平，招商更是遇冷，近七成剧集在播出中后段出现了阶段性无广告的“裸播”状态。　　细看这些古偶剧的配置，高人气流量演员、热门IP、平台S级以上评级，几乎集齐了“爆款公式”的所有要素。《莫离》《翘楚》《百花杀》三部S+级剧集，主演白鹿、陈都灵、孟子义皆是手握爆款作品的流量小花，《莫离》更有执导过《三生三世十里桃花》《花千骨》的林玉芬坐镇。然而，豪华配置并未兑换成预期中的热度与口碑。　　根据云合数据，三部剧热播期集均有效播放量最高的是《百花杀》1954万，对比2025年暑期档播出的《书卷一梦》，该剧集均播放量超3100万，热度可谓锐减。

三 | 《莫离》集均有效播放量仅为1841万;《翘楚》站内热度破万，但豆瓣评分仅5.1分，“短剧化”节奏让该剧逻辑跳跃，反派集体降智、巧合推进剧情，权谋线还被观众嘲讽为“宝宝权谋”。　　S级古偶剧的集体失灵远不止于此。《云秀行》豆瓣评分3.8，《御廷谣》豆瓣4.9，评分在暑期档剧集中倒数。重生、复仇、先婚后爱、权谋博弈等叙事元素在这些剧中反复排列组合，古偶剧的内容差异被不断稀释，“爆款公式”失灵只是时间问题。　　民国偶像剧《这一秒，过火》双平台预约破千万、招商破亿，但剧中用AI生成的片段却引发集体吐槽。在一片溃败中，现代偶像剧《爱情有烟火》低开高走，凭口碑将A级体量剧播出了S级的效果;中小成本古偶剧《雀骨》零宣发空降，用纯原创剧本、剧情合逻辑等基本功拿到豆瓣6.9分，在流水线作品中替古偶剧争了口气。　　类型剧突围　　悬疑、冒险跑出“黑马” 　　当古偶剧集体失守，类型剧在创新和系列化探索中保持着稳定的吸引力，以多线叙事、纪实风格、荒诞喜剧等多元表达留住了观众，其中，悬疑剧、冒险型剧扛起了暑期档长剧的口碑和热度。由《开端》《边水往事》导演“算”执导的《悬案》豆瓣评分稳定在7.6分，是暑期档评分最高的国产剧，剧集以纪实感顺时叙事呈现两起跨越22年的悬案，服化道、年代质感、案件尺度均在线。　　《昨夜将至》靠“中女”杀出重围，集均播放量达到2334万，热度在暑期档长剧中名列前茅。该剧讲述面馆老板韩栋与妻子林美月看似安稳的日常之下各自埋藏着不愿被人知晓的过往。此外，《蝉》《人鱼》《凛冬下的罪恶》等悬疑剧虽然没有出圈，但在受众范围内依然有着不错的讨论度。　　暑期档最大的惊喜来自南派三叔，其打造的“盗墓笔记宇宙”集中发力，两部奇幻冒险剧均取得了不错的成绩。6月11日，盗墓笔记南洋分支的前传作品《南部档案》上线，开播9天全网正片播放量突破3亿，其间因盗版资源泄漏，南派三叔本人上节目控诉热度被分流，引发了广泛热议，最终该剧集均拿下1920万。　　7月30日播出的《九门》开播仅50小时站内热度破万，以往《盗墓笔记》IP产出的爆款影视剧不少，《九门》前作《老九门》就是其中之一，《九门》在创作层面让陈伟霆再演张大佛爷，让《终极笔记》里饰演吴邪的曾舜晞继续演吴邪的爷爷吴老狗，导演柏杉是《唐朝诡事录》系列的主创，最终播出数据和反响都不错，云合市占率一度达30.4%断层领跑，也是暑期档唯一一部市占率超过30%的剧集。

四 | 　　正剧扛鼎　　现实题材撑起门面　　今年暑期档还有一个值得注意的亮点是，正剧稳住了长剧市场的口碑底盘。回顾2025年暑期档，《生万物》以市占率46.1%稳坐年度剧王之列，今年虽未出现同等热度的现象级正剧，但多部作品以扎实口碑守住了品质底线。　　其中，6月播出的医疗剧《问心2》延续温暖现实主义基调，加入年轻专培医生的视角，在一个个治病救人的案例中完整展现医生的成长之路，豆瓣评分7.5分稳居国产医疗剧第一梯队。当代军旅剧《兵自风中来》凭借硬核的演训战斗和紧凑热血的叙事节奏吸引了大批军旅爱好者收看，该剧CSM全国网收视峰值破2.3%;历史题材剧《江海潮生》生动再现了清末状元实业家张謇在南通深耕实业、大兴教育、普惠民生的救国实践。

五 | 　　《重器》是暑期档热度最高的正剧，该剧由沈严执导、赵冬苓编剧，黄景瑜、蒋奇明、于和伟等主演。故事始于1979年，围绕五位法学毕业生的司法生涯展开，以十余桩改编自真实卷宗的案件回溯几代法律人为推进法治进步所付出的巨大努力，展现中国法治的发展进程。猫眼专业版显示该剧收视率峰值突破2.64%，豆瓣开分8.7，最终稳定在7.4分。　　从市场反响来看，今年暑期档表现出色的剧集，无论是正剧还是类型剧，都摒弃了悬浮叙事与戏剧化噱头。